GA4

By Michael Scipioni, 22 December, 2023

Beginning November 1st I started seeing that a custom metric, unique pageviews, I had implemented on some sites was way out of whack. Basically more than double the value it should be.

Specifically it seemed like a problem with the metric being aggregated, not the firing of the event itself. Literally the event data looked good. Here we can see in Looker Studio the metrics them stacked on top of each other.